Skip to content

Experiment Hour

"Office Hours" for Experimentation Teams

Get a free consultation, from world-class experts, on your experiment designs, ideas, research and hypotheses.  Get answers to questions about your A/B tests, strategy or programme management. 

Screenshot 2024-07-18 at 16.06.41

What is Experiment Hour?

Sometimes called ‘Office Hours’ or ‘Drop-ins’, these sessions are really useful for experimentation teams.  Talking through experiments, with the teams doing them, we get to answer your questions, improve experiment designs or suggest new approaches.

These sessions are welcoming, supporting and encouraging but change the way teams think; through access to knowledge and answers, we help you solve your biggest problems.

Upcoming Episode

Episode #1: Michael Aagaard

Tuesday 10 September, 12:00 UK Time

  • Submit your tests or questions for this episode
  • Free private consultation from Michael, Craig and Iqbal for testing help
  • We ask questions about your tests, agree what's useful to share
  • Everyone learns how to tackle problems and create better experiments
  • Resource pack (links, articles, whitepapers, etc.) for all attendees
michael-aggard-absmartly-experimentation-hour
ABsmartly-the-experiment-hour-craig-sullivan-iqbal-ali

How Does it Work?

Sessions are once a month and will cover themes in experimentation, with specific experts to answer questions in that area.  We are all about delivering maximum learning value to the audience - so we are happy to take questions and discussion topics that are a community need or priority.

Confused about the results? Need help? Not making sense?  Are you stuck?  We provide a private consultation for your team, where we talk about your question or test.  We then agree what to share on the episode, that will help other teams.  We'll be tackling  questions and experiments on each show, so please attend, ask hard stuff and get our help with your tests!

The Team

With huge expertise in AB testing, UX, Data and programme level management, Craig and Iqbal will be a regular feature on each episode, contributing to the experimentation conversation along with special guests. Marcella is the event MC and anchor for event management. 

craig-sullivan-absmartly-experiment-hour

Craig Sullivan

 Coaching and Skills Transfer for Experimentation teams
iqbal-ali-the-experiment-hour

Iqbal Ali

Helping product teams set up and run experiments and experiment programs 
marcella-sullivan-the-experiment-hour

Marcella Sullivan

Market Research and CRO

Sponsored by

We believe in help not hype. We fully support the ambition to create a safe space for exploration and experimentation with industry experts. Experiment smartly, unlock growth.

May the Force Be With You